The Art of The Spot 2

June 17, 2009 | Category: video


This is a spot I made several years ago for Bud Sports. They had a bunch of tapes of various hockey scenes that they left with me for a few days. This is the idea I came up with to incorporate as many images as possible without seeming rushed. The shapes in the upper left corner and lower right corner were made by just tearing a piece of paper and keying an image into that shape. The background consists of a washed out, colorized, low-contrast version of the images seen in the top left corner. Color and contrast were boosted in the full-color sections and there is an overlay of the same images defocused and vignetted to give the images a slight glow. Then I added some texture and put a dark vignette on the whole thing. When the clients saw it, they loved it and ran it pretty much unchanged from my original cut.

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2 Comments

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