The Art of The Spot

May 18, 2009 | Category: video

I think that if you look at making a film as the visual equivalent of writing a novel then making a commercial is like writing a sonnet. There is a very rigid form to which you must adhere but, within that framework you can do anything you want.

This spot is what’s called an animatic. Animatics are made during the preproduction of a commercial. It was edited in a linear (tape-based) edit suite. The audio was already completed. It was a proposed german spot and I had a copy of the script which was cross-translated to english. I was given a set of illustrations which I crudely animated using a DVE. I was able to zoom in and out and rotate the pictures. By masking off part of the image, I was able to ripple the water in the creek. I layered on scratches from an old piece of blank 16mm film. This animatic was then used by the advertising agency to show the client and the director what they proposed for the final commercial. The end result may very similar to the animatic (only with actual film instead of illustrations) or it may evolve into something very different during the production/post-production process.

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4 Comments

  1. GarykPatton
    on June 16th, 2009
    1

    You know so many interesting infomation. You might be very wise. I like such people. Don’t top writing.

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